How did we improve the process of implementing marketing projects at OnlyBio by 70%? (CASE STUDY)

Roxart Agency
3 min readJun 30, 2021

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OnlyBio produces and sells natural body care cosmetics for children and adults. Thanks to the belief that it is possible to create a product that is not only effective, but above all safe and ecological, they have become the leader of modern eco-technology, successfully operating on over 20 global markets.

What were OnlyBio’s problems until then?

  • Need for immediate implementation of projects — the company commissioned urgent or very urgent projects to be implemented
  • Commissioning projects by several employees at the same time — the lack of an internal marketing department means that several employees are responsible for marketing activities
  • The necessity to cooperate with several agencies — due to various projects, the company could not cooperate with only one agency
  • Excessive project implementation time — the time depended on the individual valuation of each of them
  • Dissatisfaction with the activities of the existing agencies — the company received poor quality projects that did not meet its expectations.

What were OnlyBio needs?

The most important goal of the company was to shorten the implementation time of various marketing projects and improve their quality.

The task of our agency was the fastest possible implementation of urgent projects that took into account every area of marketing — from the online store, graphic designs, through advertising campaigns, to photo sessions and videos.

As soon as we learned about the needs and goals of OnlyBio, we knew that FLEXART (cooperation based on flexible outsourcing of the marketing department) would allow us to eliminate the current difficulties that the company had to face while working with other agencies.

How did we solve OnlyBio’s problems?

  • We appointed a dedicated Project Manager, who became responsible for contact with OnlyBio — thanks to this, we enabled immediate contact with our agency in the field of commissioned projects.
  • We eliminated the need for additional quotes and the number of formalities — before starting cooperation, together with the client, we estimated the necessary number of hours in a renewable package, which it could use for any orders during the month.
  • The selected package of hours was used for any project — we dedicated a team of 20 specialists in each marketing area to the client’s disposal, thanks to which we could create all the necessary creative works at the same rate.
  • We have reduced the time necessary to complete the task to a minimum — immediately after sending the guidelines, we proceed to the execution of the order.
  • We improved the quality of projects — we met the company’s expectations. Thanks to efficient communication, we created projects in line with their vision and requirements.

The result of our cooperation

By means of permanent cooperation based on FLEXART, OnlyBio carries out marketing projects 70% faster than in the case of cooperation based on standard pricing and billing. The average execution time for each order has been reduced from 8 to 3 days, making it possible to complete very urgent projects. When the selected package of hours is exhausted, the client increases it at any time, so that work is not stopped.

The company does not have to contact several different agencies at the same time, it does not have to create its own marketing department. One cooperation allows for quick implementation of works from any area. Thanks to this, from the moment of starting cooperation, it receives each order within the assumed time. It also does not bear any fixed costs related to its own marketing department.

Do you want to speed up the implementation time of marketing projects in your company? Check the possibilities offered by the flexible package of Flexart hours. 3 days is enough to be able to commission projects in every marketing area for immediate implementation. Contact us!

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